Our coaching solutions
At each stage of your company’s life, discover how the Finelis Coaching teams accompany you towards your growth and balance objectives
Business Strategy Coaching
Strategy and operational tactics
Starting, developing or diversifying a business requires the elaboration of a global sales strategy, focused on precise objectives, and the definition of proactive tactics to achieve them.
From group or individual coaching sessions to the outsourcing of your sales unit, Finelis Coaching allows you to benefit from the skills of operational and available experts.
According to your objectives and for the duration you wish, this external partner will be able to pilot the essential steps for the growth of your company in your home country (UK, USA, etc) and abroad.
Our mission
Mobilize and motivate your sales resources to sell faster and better
Since 2009, on a one-off mission or through long-term support, the experts at Finelis Coaching have been helping companies to accelerate the sales process and increase the efficiency of their teams through our training into operational sales strategy.
During these training sessions, we put the cursor wherever you want it according to your own commercial maturity and organization.
Commercial maturity level
Focus on the human element by getting the teams on board, knowing how to listen and transmit skills
Calibrated as closely as possible to our clients’ needs, our interventions take into account the maturity of your company and the structure of your commercial organisation.
Our method: tailor-made collaborative solutions.
You have little or no experience of commercial outsourcing. You are a company “in preparation”. If you were a top athlete, you would be “in preparation” to be able to compete soon and as soon as possible with the best, i.e. to be “ready to run”.
You have already used commercial outsourcing. If you were a top athlete, you would be “ready to go” or (re)go.
You are familiar with sales and marketing outsourcing. If you were a top athlete, you would be “already in the race”.
Share your vision with us, talk about your plans and we will work to provide you with the best plan to achieve your goals together.
Our DNA
Sales, Marketing & CRM
Finelis has 15 years of experience in qualitative business outsourcing with B2B companies, 80% of which are very small SaaS software companies.
We are creative, we think “Out of the box”, multicultural, curious, entrepreneurial… and “listening”. We therefore offer a wide range of technical and human skills (soft-skills & hard-skills) on 3 rich Activities: Sales, Marketing & CRM.
We are your outsourced Sales and Marketing Department and you are in charge.
Our solution
Operational business strategy
For some, Finelis Coaching is coaching, training and support. For others it is consulting, expertise or mentoring.
Where everyone agrees: it is about operational Business Strategy.
Indeed, marketing and sales data activities are often necessary to establish and deploy a truly operational sales strategy.
Our solution is unique: Not only in 2009 did we create Sales as a Service (finelis.com) for outsourced sales execution, which has already revolutionised the B2B companies that have worked with us for many years.
In 2022, aware of the fact that the best commercial outsourcing comes from the conjunction of the best internal and external teams involved in Sales, Marketing and CRM, we launched Finelis Coaching (fineliscoaching.com) which allows us to accompany all our clients in a hyper-agile way according to 3 modes or levels of intervention.
And very often, our clients call upon our 2 types of activities (Coaching & Execution) in full transparency in order to meet increasingly complex, always human and above all moving objectives and challenges…
In 2025
Commercial outsourcing
In 2023, qualitative sales outsourcing à la carte was born
with Finelis “Sales as a service” and/or Finelis Coaching…
And it seems that most of our 2022 clients are looking to delegate all or part of their Sales Management given the average salary level of Sales and/or Marketing Managers with 20-25 years of experience.
All of them tell us: “We can find freelance experts on the known platforms but there is little chance that these expert profiles have 360 degree experience on Sales, Marketing and CRM topics and sufficient “field” experience
pre and post Covid19.”
They add: “Moreover, each of these three activities is becoming complex and it is preferable for us, less risky and less costly in terms of money and internal resources, to delegate these seemingly “siloed” but in reality strategic subjects to an expert company. Slowly but surely…”
Moreover, many of them often discover commercial outsourcing via finelis.com and find it interesting to work on Sales – CRM – Marketing subjects in a grouped and coherent way.
Our approach is unique
Following a pre-diagnosis, which we are able to carry out in a few hours due to our 20 years of experience in technological and financial B2B, we propose an acceleration programme adapted to the client’s objectives and the budget available at that moment, i.e. our recommendations.
Our recommendations take into account and simultaneously the levels of intervention, the phases of the sales cycle and the client’s tools, processes and sales techniques.
These recommendations include various essential elements:
- Tools
- Process
- Communication
- Timing
- 3 levels of intervention
The 3 levels of intervention
Level 1 “Done for you”: Finelis takes care of everything for you (100% outsourced or “autopilot”)
Level 2 “Done with you”: Finelis intervenes with your team*.
Level 3 “Done by yourself”: Finelis intervenes in coaching mode
The phases of the sales cycle
1 – Preparation of listings
2- Identification of contacts
3 – Pre-qualification
4 – Making contact and organising initial meetings
5 – Definition of potential
6 – Follow-up of the relationship and closing
7- Customer relationship management
Sales tools, processes and techniques
Depending on the nature of the project, we deploy many tools, particularly digital tools such as CRM, which is very central.
We focus on the issue of visibility and ROI of each one, for the end client and its main users.
Our customers
Over the past 15 years, we have listed 72 “competitors”, 3 out of 4 of which are in Europe.
We only found 2 companies in direct competition and even then, we realised that they were competitors, but neither on the same languages nor on the same type of solution (we work in particular for clients with relatively expensive products and services and whose sales cycle is generally always longer than 6 months).
Our team
Faces behind this success
Sales, CRM and SMarketing
Jean-Charles
Strategic commercial expert
FR - ENG - ESP
Yan
Expert commercial strategy & project management
FR - ENG - CHI
Laurent
Expert in commercial strategy, CRMand HR Process
FR - ENG - ESP
Cindy
B2B & B2C SALES
FR
jonathan
B2B & B2C SALES
FR
maria
B2B SALES
FR - ENG - ESP - IT
MARKETING & COMMUNICATIONS
Elisabeth
Commercial strategy expert, Project management & Collective & creative intelligence
FR
Charles
“Growth” Consultant & Acquisition marketing strategy
FR - ENG
ARIS
Expert marketing strategy (SEA) and Google
ENG - GR
Nadia
Marketing Expert Content Coaching and SEO
FR - ENG - ESP
alicia
Executive and Team Coach Licensed NLP Trainer
ESP - FR - ENG
MANAGEMENT OF EXTERNALIZATION & INTERNATIONAL PROJECTS
Caroline
Expert in Digital Strategy & Management of Agile Projects
FR - ENG
Muriel
Strategy and Manager Support Expert, Coach & Team certified
FR - ENG
“Jean-Charles and his team have been excellent professionals to work with from a marketing and sales perspective! I highly recommend his services. Thank you for your hard work and attention to detail."
“I worked with Finelis between November 2020 and January 2021 on a strategic digital marketing / SEO support mission for Santexpat.fr and I had the pleasure to know Nadia and Aris at Finelis: competence, flexibility, sympathy and agility! A pleasant mix for a client !"
“Compared to other experiences I have had so far, it has been a pleasure to work with FINELIS-Group on specific business issues (Swiss market) via transparent communication. FINELIS is highly specialised in selling software and services to financial institutions and I recommend this company if you are looking for sales and pre-sales support to complement your sales and marketing department at a fair cost."
“I worked with Finelis on a lead generation project in France and Spain, to help us test the market. Jean Charles and his team are very knowledgeable about sales technics, their recommendations helped us go faster in our go to market strategy.
What I liked the most working with them is their approachability and their human side. We really felt as a team and not just a client/provider relationship.
After this validation phase we could internalize the sales process, and Jean-Charles kept helping us with on going coaching sessions. It was a great experience to upskill quickly our sales team and get some actionable insights to help us close deals faster.
I highly recommend working with Jean-Charles if you work for a B2B Startup and want to close more deals! He will be your perfect coach!"
“I worked with Finelis between January and March 2022 on a lead generation project dedicated to France.
In spite of the difficulty of learning quickly about our company and Product DNA, the finelis team and its partners were always reactive, positive and constantly proposed to us initiatives to meet the qualitative and quantitative targets.
I must admit Jean-Charles and Gerard's networks are C-level in Technology and Finance and more than relevant for any company having a Fintech complex solution offering.
I can only recommend Finelis and I would be happy to work again with Jean-Charles and his team in the future."
“I worked with Finelis and its partners between September 2021 and March 2022 on a mission of sales & marketing support: transparency, competence, flexibility, sympathy and especially agility with a review of the acquisition strategy as the results come in!
A pleasant mix for 1 client, especially when you have a very technological offer and no or few in-house sales specialists!
I can only recommend Finelis' latest 2022 Coaching offering for B2B technology companies that need both Sales and Marketing Strategy, but also and above all Execution of this strategy following 3 options that make sense (Do for us, do with us and to be done by us)"
“Finelis (Jean-Charles) provided a training based on "2021 remote selling best practices & tips". He is very passionate about what he teaches, creates easily interaction and is very inspirational. Overall the course was insightful, collaborative and concrete as we attended a live CRM demonstration and could think about our best practices working at IDEMIA (APAC), leading player in Biometrics, Facial Recognition & Digital Identity management. Thanks again Jean-Charles for this active session and keep in touch ! Prashant."
“The collaboration with FINELIS until end of April 2016 supporting me as co-founder and Sales Director to promote our advanced Portfolio Management System and risk analytics for small and medium-sized asset managers in France and Switzerland was very proactive and extremely efficient.
The sales outsourcing model was quite new to me and I will be definitely happy to work again with Jean-Charles and recommend FINELIS in the future for any complex sales and marketing initiative in French, English or Spanish-speaking countries. "
“Je connais Jean-Charles depuis 2012 où il a commencé activement la prospection commerciale avec la BIAT pour la commercialisation d’offres de conseil métier et de solutions informatiques de gestion des risques.
Il a toujours su être réactif quand il l’a fallu, mais aussi patient durant certaines périodes clés de nos échanges où sa faculté à gérer un projet et prioriser est essentielle.
Jean-Charles donne confiance et surtout inspire confiance en relation avec les produits et équipes qu’il représente sur un certain nombre de pays dont la Tunisie via sa société française FINELIS www.finelis.com
Je ne peux que recommander ses compétences en matière de développement et stratégie commerciale et je suis très satisfait que nos efforts aient pu porter leurs fruits récemment via la signature d’un contrat de collaboration entre les sociétés que nous représentons."
“I had met Jean-Charles in Q1 2008 when he was managing DEXIA CL successfully on behalf of IRIS Integrated Risk Management AG (Zurich-based). Two years later I had the opportunity to work with him when he was coordinating a sales process in Middle-East and afterwards, we setup an ambitious but realistic expansion plan via our 2 companies to address globally West and Central Africa.
In addition to the growing number of common connections in the finance & software industry we have through our business collaboration, I do recommend FINELIS-GROUP (www.finelis.com) for sales & pre-sales support in EMEA or even in further growing areas (Asia, etc.) you might need to address in the coming years."
“Jean-Charles is a remarkable salesman within the financial software and consulting industry. Great communication, creativity, reactivity, dynamism, knowledge of financial systems and listening skills are some of his main strengths; I recommend Jean-Charles for sales and management positions."
“I worked with Jean-Charles actively during the full sales cycle of the choice of an ALM solution at SOCIETE GENERALE. He manages and tracks his prospects in a highly professional manner: excellent listener, reactive, creative, he will always try to find the proper solution to your problem.
I definitely recommend Jean-Charles and hope to have the opportunity to work with him in the future."
“At the time when Jean-Charles working for AEMS, he has provided excellent sales support for my region (Asia Pacific). I found Jean Charles a self-motivated, hard working (especially with the time difference between Europe and HK) person. He followed up well with the sales activities with customers and provided good demonstration skills. I really enjoyed working with him."
“Jean-Charles is a great professional, great sales man, able to really represent well the companies he is working for. He is really a person that can convince other to follow him."
“I worked with Finelis and its partners in 2022 on a lead generation project in Spain, to help us prospect HR Directors from key businesses in Spain. Jean-Charles and his team (Elisabeth and Charles) are very knowledgeable about sales strategy and sales execution and their recommendations helped us speed our go-to-market and save valuable time.
I particularly valued their approachability and their interpersonal skills. We quickly worked as one team and Finelis complemented/augmented our few in-house sales and marketing specialists, able to interact in Spanish, but also French and English!
I can only recommend Finelis' latest 2022 Coaching offering for B2B technology companies that need to seamlessly execute a bundled Sales and Marketing Strategy. The 3 options proposed by Finelis make sense and help tackle today’s business complexity (“Do for us”, “do with us” and “to be done by us”).
As I told Jean-Charles today, Finelis is “la cheville ouvrière” of our sales effort. We will work again soon.
"
“J'ai travaillé avec Finelis depuis janvier 2022 sur des sessions de coaching commercial avec mon équipe de 3 personnes et j’ai pu participer aussi à des réunions opérationnelles avec Jean-Charles et son équipe..
Jean-Charles et son équipe comprennent au mieux nos « challenges » et problématiques et nous présentent ensuite des outils, méthodes ou process de prospection en développant une vraie culture de la prospection (« do it with him » and « do it yourself »). Il va aussi nous conseiller aussi sur certaines opportunités spécifiques s’il se sent légitime.
Il y a des sujets commerciaux sur lesquels Jean-Charles a appris à mon équipe à gagner du temps, le temps étant évidemment la matière première la plus précieuse...
Jean-Charles m'a personnellement apporté un point de vue d’expert externe, indépendant et aussi opérationnel et des "best practices" commerciales post-Covid19 qui ont beaucoup évolué et se sont complexifiées.
Je ne peux donc que recommander Jean-Charles (finelis) pour les entreprises B2B qui ont besoin de stratégie ET d'exécution et qui ont besoin de gagner du temps (manque de ressources), d’améliorer la rentabilité de leurs activités commerciales, faire (vraiment) « avancer les choses » et créer les bons « liens » (entre Ventes et Marketing) et pas seulement obtenir de belles présentations.
En 4 mots ou plutôt 5 : compétence, passage à l'action, discipline, motivation et en plus « sympathique » !
Son offre de Direction Commerciale externalisée et de "Sales Enablement' pour les PME européennes a un très bel avenir…!
"
References
They trust us
Clients of all sizes in France, Europe and beyond:
from innovative start-ups needing to develop their sales to the largest international groups
needing to develop their teams.
Do you want to boost your business?
Creating and nurturing a steady flow of leads remains a major challenge for any business, regardless of size, from its inception to its cruising phase.
That’s why we’re here. Let’s get to know each other and see how we can work together!
Discover all about Finelis
At Finelis, with an experienced team and excellent processes, we can cover all your sales channels as well as your marketing and CRM needs.